Description

THINK Marketing is the most up-to-date book on the subject! The third edition of THINK Marketing has been thoroughly revised to reflect the major trends and forces that affect marketing in this era of customer value and relationships.

Making learning and teaching marketing more effective, easier, and more enjoyable than ever, its streamlined approach strikes a careful balance between depth of coverage and ease of learning. And when combined with our online homework and personalized study tool, THINK Marketing ensures that you will come to class well prepared and leave class with a richer understanding of basic marketing concepts, strategies, and practices.